I’ve always been critical. Not mean, not harsh — just as I like to say… tuned in. I’m the kind of person who notices the slightly off-center frame, the word that could be stronger, the moment that doesn’t quite land. For years, I saw it as a challenge. I’d tell myself to “lighten up,” to stop being so particular, to let things go. But I couldn’t help it. It’s just how my brain works —always looking for what could be better. Then came AI. And suddenly, my criticism found a ho

Yesterday was the Dodgers parade in LA celebrating their big win in the world series. Full disclosure: I am a Yankees fan. I grew up in New York, and the sound of “The Yankees win!” still echoes somewhere in my childhood memory. As luck would have it, I had an errand that brought me to LA amid the parade's chaos and traffic. Driving on the 101 that morning, the overpasses were packed with fans waving signs, blue jerseys, and pure joy. People cheering for cars they didn’t kno

I just became a grandmother. And like any new parent or grandparent, one of the first milestones we celebrate is when the baby gains back that precious birthweight. Those few ounces mean everything, proof that this tiny soul is growing, thriving, and doing exactly what it should. A few days later, I was checking the school’s social media numbers, likes, views, reach, and it struck me: we react to those numbers in the exact same way. We all love to see growth — but are we meas

In a world where AI makes creativity effortless, clarity has never mattered more. It’s not that clever names are wrong — it’s that they can make us invisible. When people are searching for connection, we have to speak in words they already know.

After a month like Tishrei, every Jewish organization has more photos, moments, and memories than they know what to do with. The meals. The music. The crowds. The decor. All beautiful. All are worthy of recognition. But when it comes time to post, what connects isn’t what we “did.” It’s what people “felt.” The Hallmark Lesson Hallmark writers don’t sell cards. They give people words for what they already feel. That’s why their lines land and their cards sell. Because behi

Jewish organizations don’t have one “ideal profile.” Our communities are built of every kind of Jew, each with their own connection...

A Simple Strategy for Drawing New People In With Every Post The server sets down a plate you didn’t order. Small. Just a few bites. But...

Instagram changed the size of posts again. Now you’ve got more room on your screen: 1440 pixels instead of 1350. On the surface, that...

I sat down with my coffee, finally ready for that first sip. It looked perfect. It smelled amazing. But the moment the warm taste hit my...

Running a preschool means juggling a thousand details — and sometimes the most important ones get left behind: nurturing your alumni...

When something matters to us, we don’t keep it to ourselves. We tell a friend. We text a neighbor. We post a picture. In school life,...

Why capturing what’s real is the key to unforgettable school marketing You plan the event. You gather the community. You make the magic...

Every school posts a smiling teacher photo in August. You know the one, “Meet Morah Sarah!” The post gets a few likes. Maybe a comment or...

In Jewish tradition, Shabbos Chazon is the Shabbos of vision—when, according to the Lubavitcher Rebbe, every Jew is shown the Third Beis...

We live in a world that tells us to chase big moments—flashy launches, viral content, attention-grabbing headlines. But in marketing,...

What a single stat taught me about how we tell our school’s story. I almost always start with emotion. That’s what makes school marketing...

You care deeply about what you do. Whether you're leading a Jewish day school, running a nonprofit, or showing up every day to make an...

I didn’t start in marketing. I started in a classroom. Recognizing not just what the child knows today, but who they are meant to become...

Sometimes we put our heart into a message…And it misses. It’s easy to share the wins. But it’s the misfires —the ones that sting a...

She’s holding a dandelion. Blowing it gently. Eyes closed, completely in it. It’s not the moment itself. It's what we do with it. It’s a...