Parents aren’t choosing creativity. They’re choosing what that creativity means for their child.

A Smarter Way for Jewish Schools & Organizations to Tell Their Story Something happened when I posted a pre-Chanukah reel this week. It wasn’t the kind of reel you share because “we should post something.” It was the kind you share because there was a feeling in the room, a glow, something unfolding that I could feel wasn’t just about that moment but more of an invitation to what was about to unfold. Families were laughing, kids were running around, friends were reconnecting,

Jewish leader? Overwhelmed by social media? This blog is your reframe. You’ll learn why: You don’t really need a social media manager because your authenticity is your strategy, and you’re already doing the heart of the work in growing your community. If you work in a Jewish organization, you already know the truth: You wear a lot of hats: Fundraiser, Counselor, Educator, Event planner, Therapist. Graphic designer at midnight, Security expert, Head of snacks, Community builde

Why does all AI-generated school content look the same? In this blog, we unpack the “AI Sameness Trap” and share a simple 3-step framework to help your school stand out with real meaning and authentic storytelling. There’s something ironic happening online right now. We open AI because we want to stand out. We want fresh language, a new angle, something we wouldn’t have thought of on our own. And when AI gives us a line we didn’t come up with, it feels  unique. It feels new.