When Clarity Feels Like Care I was reviewing a preschool’s weekly email recently, and at first glance, everything about it felt right. It was clean, familiar, and well thought out. The infant care links were placed at the top, easy to find and click. Parents could get exactly what they needed without effort. It made complete sense. Parents are busy. Members are tired. As leaders, we equate clarity with care. We want to respect people’s time, remove friction, and make communic

By the end of the day, I’m exhausted. Not the kind of exhaustion that comes from meaningful work, but the kind that comes from opening my phone and seeing it all at once; emails I need to read carefully, WhatsApp messages that feel personal, community updates that matter but don’t need an immediate response, and threads I don’t want to ignore but don’t know how to prioritize. I care about all of it. And because I don’t know where to begin, I do nothing. Over time, I’ve learne

A reflection on Jewish education, fear, and the courage to stay in our lane I’ve learned over time to trust a certain feeling. It’s the moment when something doesn’t sit right, it quietly contradicts what I know to be true. I recently experienced this in a conversation about how to invite prospective families to the school open house. The discussion appeared practical on the surface: challah baking or obtaining an OT specialist? Jewish experience or STEM? What will draw more

Most Jewish organizations use marketing to promote events. Post the flyer. Share the reel. Fill the room. While attendance is important, it should not be the sole focus of our social media accounts. We must remember one fundamental truth: strong Jewish communities are not built by attendance alone. They are built when people understand why the space exists  and who they are within it . I was reminded of this while walking through the Great Park in Orange County. There’s a sta

People don’t connect with perfection. We connect when something feels honest,  small moments where we feel seen, understood, or simply human. That truth shows up everywhere, including in the way people respond to our content. And something I often wonder about is this: Why is it that when a post doesn’t perform the way we hoped, our instinct is to see it as a mistake, something we did wrong, even when our intentions were pure? When the intent is genuine, to grow, to connect,

How do Jewish organizations decide what to post online? This blog explores the difference between event recaps and deeper community storytelling—and why showing shared experience, not just leadership moments, is what helps people feel connected and invited in.

A practical approach to staying aligned across every post If you manage communication for a school or community, you already rely on instinct—knowing when a message fits and when it doesn’t. In this episode, we explore how to turn that intuition into a repeatable framework using AI as a reflective tool, not a replacement. Learn how one simple pause can help you protect your voice, move faster, and communicate with greater intention across audiences and settings . I create con

You don’t create reels with the footage you planned. You create reels with the footage you captured.

Parents aren’t choosing creativity. They’re choosing what that creativity means for their child.

A Smarter Way for Jewish Schools & Organizations to Tell Their Story Something happened when I posted a pre-Chanukah reel this week. It wasn’t the kind of reel you share because “we should post something.” It was the kind you share because there was a feeling in the room, a glow, something unfolding that I could feel wasn’t just about that moment but more of an invitation to what was about to unfold. Families were laughing, kids were running around, friends were reconnecting,

Jewish leader? Overwhelmed by social media? This blog is your reframe. You’ll learn why: You don’t really need a social media manager because your authenticity is your strategy, and you’re already doing the heart of the work in growing your community. If you work in a Jewish organization, you already know the truth: You wear a lot of hats: Fundraiser, Counselor, Educator, Event planner, Therapist. Graphic designer at midnight, Security expert, Head of snacks, Community builde

Why does all AI-generated school content look the same? In this blog, we unpack the “AI Sameness Trap” and share a simple 3-step framework to help your school stand out with real meaning and authentic storytelling. There’s something ironic happening online right now. We open AI because we want to stand out. We want fresh language, a new angle, something we wouldn’t have thought of on our own. And when AI gives us a line we didn’t come up with, it feels  unique. It feels new.

Jewish leaders often overwhelm parents with too much information. This blog explores the One-Question Rule: a simple framework that helps schools and organizations communicate clearly so families walk away with what truly matters. A mentor once told me something I’ll never forget: “Never walk into a meeting with an agenda of three. When you focus on one, you actually have a chance of achieving it.” At the time, I thought she was giving me simple business advice. But the longe

A quiet moment at the OC Mega Challah Bake revealed something deeper about community, belonging, and what truly brings people back. This short story shares the impact Jewish schools and organizations often overlook, but need to remember. The Quiet Moment That Revealed the Power of Community There’s a funny thing about events. You can plan for months, script every segment, rehearse the timing, color-code spreadsheets, coordinate volunteers… and still, the moment that stays wit

Before you read further, it’s important to recognize something very significant: Not all marketing works the same way. Sales marketing is all about flooding the feed. Show ten angles of the same product, ten reminders, ten reasons to buy —and someone might click “add to cart.” Urgency works when the goal is a transaction. Jewish organizational marketing is not transactional. It’s emotional. It’s identity-building. It’s belonging. And belonging doesn’t happen through volume —i

I’ve always been critical. Not mean, not harsh — just as I like to say… tuned in.  I’m the kind of person who notices the slightly off-center frame, the word that could be stronger, the moment that doesn’t quite land. For years, I saw it as a challenge. I’d tell myself to “lighten up,” to stop being so particular, to let things go. But I couldn’t help it. It’s just how my brain works —always looking for what could be better. Then came AI. And suddenly, my criticism found a ho

Yesterday was the Dodgers parade in LA celebrating their big win in the world series. Full disclosure:  I am a Yankees fan. I grew up in New York, and the sound of “The Yankees win!” still echoes somewhere in my childhood memory. As luck would have it, I had an errand that brought me to LA amid the parade's chaos and traffic. Driving on the 101 that morning, the overpasses were packed with fans waving signs, blue jerseys, and pure joy. People cheering for cars they didn’t kno

I just became a grandmother. And like any new parent or grandparent, one of the first milestones we celebrate is when the baby gains back that precious birthweight. Those few ounces mean everything, proof that this tiny soul is growing, thriving, and doing exactly what it should. A few days later, I was checking the school’s social media numbers, likes, views, reach, and it struck me: we react to those numbers in the exact same way. We all love to see growth — but are we meas

In a world where AI makes creativity effortless, clarity has never mattered more. It’s not that clever names are wrong — it’s that they can make us invisible. When people are searching for connection, we have to speak in words they already know.

After a month like Tishrei, every Jewish organization has more photos, moments, and memories than they know what to do with. The meals.  The music.  The crowds.  The decor.  All beautiful. All are worthy of recognition. But when it comes time to post, what connects isn’t what we “did.” It’s what people “felt.” The Hallmark Lesson Hallmark writers don’t sell cards. They give people words for what they already feel. That’s why their lines land and their cards sell. Because behi