Schools May Be Going on Summer Break—But I’m Just Getting Started

Warning: I will not stay quiet this summer.

Not when the world feels this loud.

Not when Jewish pride is rising, unity is building, and every one of us is being called to step up.

To the Jewish schools, the teachers, the administrators, the staff—We are not in a season of pause. We are in a season of purpose.

Everywhere I look, I see people doing more, giving more, teaching more, and praying more. Finding strength in one another—and in the values that have carried us for generations.

Now is the time to realign. To return to who we are—and why we do this work.

Because families don’t just need programs. They need Clarity. Courage. Connection.

That’s what drives me. That’s what shapes every word I write for our schools.

Because when we tell the story right, it doesn’t just fill a seat.

It strengthens a people.

It builds a future.

It turns Jewish pride into Jewish continuity.

As the year winds down, most people say it’s time to slow down. But for those of us who market Jewish schools, this isn’t when we stop. It’s when we look closer.

We examine the stories that prompted families to inquire. We reflect on the posts that made parents tear up. We review the feedback, the open house moments, and the campus visits where you could feel the pride.

Because those aren’t just metrics. They’re messages. Clues about what matters most—not to us, but to the families we’re trying to reach.

And if we want to keep showing up with meaning, we have to do what we ask our schools to do: Reflect. Re-align. Reconnect with our “why.”

“To teach a Jewish child who they are—is to shape the world they’ll walk into.”

This is my “why.”It’s the reason I don’t just post pictures. I tell stories. It’s the reason I ask about the moment behind the moment. And it’s the reason I believe that when marketing is done with intention, it stops being promotional and starts becoming powerful.

So no, I’m not slowing down this summer. I’m reviewing. Re-seeing. Remembering what worked—and why it moved people.

Because when we market Jewish schools, we’re not just selling programs or spaces. We’re helping parents see where their children will grow into who they are and why it matters!