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I Kept Waiting for the Crowd
How do Jewish organizations decide what to post online? This blog explores the difference between event recaps and deeper community storytelling—and why showing shared experience, not just leadership moments, is what helps people feel connected and invited in.
Rochie Popack
Dec 29, 20254 min read


How Jewish Organizations Can Make Great Reels Even When You Didn’t Capture the Footage You Wanted
You don’t create reels with the footage you planned. You create reels with the footage you captured.
Rochie Popack
Dec 15, 20255 min read


Why Some Moments Matter More Than What You Post
Parents aren’t choosing creativity.
They’re choosing what that creativity means for their child.
Rochie Popack
Dec 11, 20253 min read


Marketing Your Hebrew School: Crafting Flyers That Resonate with Parents by Crafting Relevant Offers
Learn how to create magnetic Hebrew School flyers that attract and engage your audience. Discover why to use important callouts and bylines.
Rochie Popack
Aug 1, 20243 min read
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