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I Kept Waiting for the Crowd
How do Jewish organizations decide what to post online? This blog explores the difference between event recaps and deeper community storytelling—and why showing shared experience, not just leadership moments, is what helps people feel connected and invited in.
Rochie Popack
Dec 29, 20254 min read
How Jewish Organizations Can Make Great Reels Even When You Didn’t Capture the Footage You Wanted
You don’t create reels with the footage you planned. You create reels with the footage you captured.
Rochie Popack
Dec 15, 20255 min read
Why Some Moments Matter More Than What You Post
Parents aren’t choosing creativity.
They’re choosing what that creativity means for their child.
Rochie Popack
Dec 11, 20253 min read
You Created the Moment. Now Let’s Make It Last: Storytelling in Marketing
Why capturing what’s real is the key to unforgettable school marketing You plan the event. You gather the community. You make the magic...
Rochie Popack
Aug 7, 20251 min read
Why “Meet the Teacher” Posts Might Be Missing the Moment
Every school posts a smiling teacher photo in August. You know the one, “Meet Morah Sarah!” The post gets a few likes. Maybe a comment or...
Rochie Popack
Aug 5, 20251 min read
Beyond Marketing Checklists
Transforming school marketing: It's the stories that create real connections.
Rochie Popack
Dec 3, 20232 min read
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