Programs like Mommy & Me Aren’t Extra. They’re How Trust Begins.
- Rochie Popack
- May 8, 2025
- 1 min read
It’s not about filling a morning.
It’s about filling a need.
Moms don’t come to Mommy & Me for songs and snacks.
They come because…
They’re tired of talking to a toddler all day.
They want to know they’re not the only one googling “how to get my baby to nap.”
They want their child to experience Jewish life before preschool.
They want a reason to leave the house—and feel good about it.
This program works because it meets their need, not just their child’s.
It’s a soft landing.
A safe space.
No pressure to commit.
Just a gentle invitation to belong.
What happens next?
The baby claps at circle time.
The mom exchanges numbers with someone who gets it.
Slowly, they both start to connect.
From that moment, everything starts to shift.
That mom now knows what it feels like to be seen in your community.
She’ll show up at the next event.
She’ll consider your preschool.
She might become one of your strongest advocates.
So yes, it’s playful.
But it’s not just play.
It’s trust-building.
It’s retention.
It’s the beginning of long-term relationships, disguised as bubbles and songs.
That’s the strategy behind Mommy & Me.
And it’s why it’s one of the most valuable programs your organization can offer.
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