top of page


You Created the Moment. Now Let’s Make It Last: Storytelling in Marketing
Why capturing what’s real is the key to unforgettable school marketing You plan the event. You gather the community. You make the magic...
Rochie Popack
Aug 71 min read


Why “Meet the Teacher” Posts Might Be Missing the Moment
Every school posts a smiling teacher photo in August. You know the one, “Meet Morah Sarah!” The post gets a few likes. Maybe a comment or...
Rochie Popack
Aug 51 min read


Why This Jewish Day School Reel Works—and What It Says About the Kind of Education Parents Are Looking For
And what it says about the kind of school parents are looking for We didn’t post to show a moment. We posted to shift a mindset. We...
Rochie Popack
Jul 142 min read


Beyond Marketing Checklists
Transforming school marketing: It's the stories that create real connections.
Rochie Popack
Dec 3, 20232 min read
bottom of page