Social Media is Not About Vanity. It's About Vision.

We’ve all seen them: the post of a child holding up a Mother’s Day card, or a teacher filming circle time with soft music in the background.

They get likes. They get compliments from other educators. They get likes from parents who are happy to see their child smile. But are they doing what you need them to do?

Are they helping parents understand your school’s value? Are they connecting to the people deciding where to send their kids? Or are they just showcasing your creativity without showing your impact?

It looked like a flower bar, but it revealed how this school truly views its teachers and students.

The Story Beyond the Moment

During Teacher Appreciation Week, a school set up a flower bar—an elegant display where teachers could build their bouquets. It looked beautiful, but the power of the moment wasn’t in the flowers.

It was in what it revealed.

One teacher paused, smiled, and said, "You can feel the thoughtfulness in this."

That moment reflected the school’s philosophy: just as we honored each teacher’s individuality, we aim to educate each child according to their unique path. What looked like a lovely gesture was a story about how we value people, not as a group, but as individuals.

That’s not vanity. That’s vision.

Too often, we stop at the pretty picture. We forget the deeper purpose behind why we share.

We confuse likes with connection. We mistake content for communication.

The flower bar didn’t go viral, but it embodied the school’s values in action. It became a story about culture, individuality, and intentional appreciation—the kind of story that builds trust when shared correctly.

The Real Question to Ask

When you post about your Mother’s Day program, STEM fair, or Shabbat party, does the post say something about what it felt like for the child?

Because smiling kids aren’t enough. Every school has them.

Crafts aren’t enough. Every school does them.

What makes your school different is what those moments mean to the child, the parent, and your values.

When you post, ask yourself:“How does this support the reason I’m even on social media?”

If your goal is to build trust, show it. If your goal is to attract new families, reflect their values. If your goal is to celebrate your teachers, say why it matters.

Your Social Media Isn’t About You

What do parents need to see when they scroll past your post?

They need to see something that reflects their hopes, their values, and their child’s potential. They’re not looking for perfect lighting or clever hashtags. They’re looking for something that makes them stop and say, "That’s what I want for my child."

They don’t care about the prep or the planning. They care about the moment. And in a split second, they decide if it speaks to them.

So, your job isn’t just to show what happened. It’s to help them feel what mattered, to help them picture their child in your space, thriving.

Yes, celebrate your programs and share your joy. But don’t just post what you did—post what it meant.

That’s how your story becomes theirs.

Try This AI Prompt to Uplevel Your Story:

"Help me write a post about [insert event or moment]. My reason for being on social media is: [insert reason here]. Ask thoughtful questions to uncover what made this moment meaningful, even if it’s not obvious initially. Look for the emotional takeaway, the human connection, or the school value this moment could reflect. Then help me shape a specific, grounded, and real post, not generic or surface-level. Before we finalize it, make sure it answers one clear question: Will this post support the reason I am on social media in the first place?"

Because social media isn’t a scrapbook.

It’s not about proving you’re busy and creating a program that follows the annual calendar. It’s about helping families feel what makes your school different.

Every post should answer one question: Will this post support why I am on Social Media in the first place?

When you share with purpose, your content doesn’t just inform. It connects.