It’s Not About What ChatGPT Says. It’s About What Your Audience Needs to Hear.

I almost posted it.

The caption was clean. Polished. Sweet.

"Beautiful gifts made with love!"

It described the preschool Mother’s Day project—paint-blown vases made by tiny hands.

ChatGPT delivered it in two seconds.

And for one second… I thought it was done.

But then I paused.

We’ve all been there: ChatGPT gives us something that sounds good but doesn’t really say what matters.

Because while the words were nice, they didn’t say anything real. Not about the learning. Not about the giving. Not about the values that made this moment matter.

And certainly not about what a prospective parent scrolling Instagram needs to feel in order to say,“This school sees my child.”

Here’s What I Did Instead

I asked:What’s really happening in this moment?

And then I rewrote the post.

Overlay Text: "Yes, they're blowing paint. No, it's not just art."

Caption: "It’s color theory. It’s creative thinking. It’s learning how to give.It’s not just art. It’s everything we care about, in one joyful, messy, meaningful moment."

Same photo.

Same event.

But a completely different takeaway.

Because Here’s the Truth:

ChatGPT knows a lot. But it doesn’t know your families.It doesn’t know your mission. And it doesn’t know what your people need to hear right now—unless you do.

You don’t need perfect grammar. You need meaningful alignment.

The Real Skill Isn’t Prompting. It’s Pausing.

Before you hit “post,” ask yourself one question:

Will this resonate with my target audience of [fill in the blank]—or is it just ‘nice’?

That blank might be:

• Parents who want to feel proud of their child’s growth

• Donors who care about impact

• Prospective families who need to see depth in a single sentence

Whoever your audience is—that’s who you’re writing for.

Push for better.

Not to impress the algorithm.

But to connect with the humans who matter most.