When Everything Starts to Look the Same: How to Use AI to Tell Your School’s Story
- Rochie Popack
- Nov 26, 2025
- 6 min read
Why does all AI-generated school content look the same? In this blog, we unpack the “AI Sameness Trap” and share a simple 3-step framework to help your school stand out with real meaning and authentic storytelling.
There’s something ironic happening online right now.
We open AI because we want to stand out. We want fresh language, a new angle, something we wouldn’t have thought of on our own. And when AI gives us a line we didn’t come up with, it feels unique. It feels new. It feels like, “Yes — this is different.”
Here’s the irony: It only feels unique to us.
AI didn’t pull that line from your program, your values, or your community. It pulled it from patterns, the same patterns it was built on, the same patterns everyone else is pulling from.
So while the line feels creative when you first read it…it blends right into the sea of identical-sounding captions and cute, empty overlays. That’s why suddenly everything online looks the same. AI gives everyone the same starting point — and most people stop there.
The very tool we hoped would help us stand out…is making the entire marketplace feel interchangeable.
If you’re a school leader trying to communicate the heart of your preschool or day school, or an organization leader trying to get noticed, this is where the real problem begins. Your program deserves better than cookie-cutter AI language, and not because AI is bad, but because AI naturally reflects patterns, not your uniqueness.
And that’s precisely why the question isn’t: “Should I use AI?” but rather: “How do I use AI without losing my authenticity?” Your program deserves better than cookie-cutter AI lines.
Unless you shift something in your prompts, AI will keep giving you:
“Little hands, big hearts.”
“Where learning is fun.”
“Tiny moments, big impact.”
You know the list. You may even have used some on the list, and you can be sure none of them have the power to differentiate your school.
So the million-dollar question is, how do you stand out in a marketplace that’s suddenly flooded with sameness? And most importantly, the question to ask is, how do you make AI work for your story instead of flattening it?
That’s where my Social Media Marketing framework comes in.
It’s the exact three-step process I use when I create posts for organizations, from preschool pumpkin-pie projects to parent-child challah bakes to hands-on math lessons during the Thanksgiving season.
When you understand this process, AI stops being the writer…and becomes the assistant.
The Exclusively Yours Storytelling Framework
A three-step process to make AI work for your story instead of flattening it.
Step 1: Identify the Differentiating Value:
What actually makes this experience special?
This is where most schools get stuck. They describe what happened: “We baked challah.” “We measured leaves.” “We made pumpkin pies for seniors.”
But that’s not a differentiator. That’s an activity.
To stand out, you need to look beyond the activity and understand the real value that sets your preschool apart from the one down the street.
Examples:
Challah bake: Not “we baked challah, but we created a moment where tradition became something the children could feel and taste.
Pumpkin-pie project: Not the typical, we followed directions, we took turns while baking, but our children experienced the joy of giving, the pumpkin pies they worked so hard to bake, they brought to the senior home down the street.
Hands-on math: Not highlighting that we used blocks to measure, but our children learn math through touch, exploration, and number sense — not worksheets.”
That value is your anchor, and where AI can help if you prompt it correctly.
Before you begin, upload photos that reflect different aspects of the experience. If you have videos, describe what you captured, enter as many details of the experience, and what you hoped they gained from it.
AI Prompt 1: (Advanced)
“Given the details of this activity. What is a deeper theme or differentiating value that sets our preschool/day school apart from a typical program? Identify the value a parent would care about most.”
This prompt forces AI to go deeper. It forces it to think like you do when you lovingly prepare the program and activity. You have your reasons for enhancing the “typical” preschool program; parents need to see it and understand it.
Step 2: Turn That Value Into a Scroll-Stopping Overlay:
(Short, specific, emotional, and not generic AI mush.)
This is the part AI gets wrong most often. AI is trained to give you an answer fast, which prompts it to reach for the typical cliches again and again, which is why you can spot an AI overlay from a mile away. Little hands, big hearts., Curious minds at play, Where learning comes alive., Growing together.
These phrases are so overused that they disappear in the scroll.
When you anchor your overlay to your value, it becomes specific, and specificity is what stops the scroll.
Examples:
Challah bake: A tradition they can knead, smell, giggle through, and remember.
Pumpkin-pie giving: What tastes better than pumpkin pie? Watching someone else smile.
Hands-on math: Before they memorize numbers, they learn what numbers mean.
Now you’re differentiating.
AI Prompt 2: (Advanced)
“Create 10 scroll-stopping overlay options (7 words or fewer) that highlight the deeper value of this moment — do not focus on just the activity. Make each line specific, emotionally resonant, and rooted in what a parent would feel or understand from this experience. Avoid all generic AI phrases (e.g., ‘little hands big hearts,’ ‘curious minds,’ ‘learning through play,’ ‘moments that matter’). No clichés, no rhymes, no filler. Focus on sensory language, emotional meaning, and the ‘deeper layer’ that reflect the deeper moment within the photos.”
Step 3: Use the Caption to Give the Meaning:
(Not salesy. Not braggy. Just honest, natural value.)**
Your caption is where you build trust. Not through hype. Not through buzzwords. Not through trying to convince. But through simply showing parents what this moment means.
Examples:
Challah bake: “Yes, we baked challah. But more importantly, we created a moment where moms and kids felt connected — to each other, to tradition, to something bigger than themselves.”
Pumpkin-pie project: “Today it wasn’t about baking. It was about learning the joy of giving something you worked hard on to brighten someone else’s day. These are the moments where empathy starts.”
Hands-on math: “In our preschool, math isn’t a worksheet. It’s something children touch, build, compare, and explore. When children measure pumpkin stems with blocks, they’re not memorizing numbers — they’re understanding them.”
AI Prompt #3: (Advanced)
“Write a natural, non-salesy caption (3–5 sentences) that expands on this value and shows what parents can expect as a normal part of our school experience. Keep the tone warm, human, and conversational. And make it SEO strong so we can be found.”
The Most Important Rule: Never Accept the First AI Answer
Just like you teach preschoolers to keep building…You should teach AI to keep refining. AI will give you the obvious answer first, but you really want the second, third, or sixth answer.
The one that finally feels human. The one that sounds like you. The one that captures the moment not just as an activity, but as a value that parents can understand and appreciate.
Why This Matters Now
It’s easy to get lost in the scroll, in the pressure to post more, say more, show more. Before AI, before algorithms, before templates… You had a reason you showed up online. You wanted parents to feel what happens in your school. You wanted them to understand the purpose behind the moments. You wanted them to see their child in your classrooms.
When AI starts flattening everything into sameness, that purpose can get blurry. So your job is not to add to the noise. Your job is to reveal the meaning inside the moments already unfolding in your school.
AI can help, but only when you bring the heart, the clarity, and the story that only you know.
And when you do that with intention, your content doesn’t just stand out. It does what it was meant to do, it resonates, it connects, and most importantly, it reminds parents why your program matters.
Don’t blend in; showcase the values that make your school worth choosing.
Your story deserves more than noise. It deserves to be Exclusively Yours.
Rochie
Helping Jewish schools and organizations
tell their story with clarity, heart, and purpose.
Comments