How to Get Better Content Faster When Using AI

A practical approach to staying aligned across every post

If you manage communication for a school or community, you already rely on instinct—knowing when a message fits and when it doesn’t. In this episode, we explore how to turn that intuition into a repeatable framework using AI as a reflective tool, not a replacement. Learn how one simple pause can help you protect your voice, move faster, and communicate with greater intention across audiences and settings.

I create content for many different accounts. Many of them are Chabad. Even though they share identity, values, and mission, they don’t feel the same at all.

A mountain town has a different energy than a city. A women’s event needs a different tone than a teen program. A family gathering invites people in for very different reasons than a fundraiser.

Over the years, I learned to feel those differences instinctively, and could tell when something didn’t belong, when a line felt off, or when a message might technically work, but wouldn’t really connect.

We make choices constantly — tone, wording, what to emphasize, what to leave out.  Those decisions aren’t random. They reflect what we value and who we’re trying to reach.

When Intuition Is Strong, But Hard to Sustain

When you’re creating content for one community, intuition is manageable. When you’re creating for many different places, different audiences, and different goals, it gets harder to stay centered. You’re switching contexts constantly: teens one minute, parents the next, women’s programming, family events, holiday messaging. Each one needs something different to feel genuine.

I could feel those shifts, but to keep up with the demand, I needed a more transparent framework. A compass that would allow me to stay true to each organization's unique flavor and post with the same intention and clarity as when I first started with only one. 

How I Actually Use AI When Creating Content

When I ask AI for help, it usually gives me several options: different tones, Different angles, and then I do what I naturally do: I choose. Sometimes I use one option, sometimes I combine two, sometimes I discard them all and keep only the direction until each iteration gives me what I feel strategically aligned with the event of that specific community. 

But then I realized something important:

Those choices are telling a story about my voice, how I sound when I’m speaking to this group, what I prioritize, and what I instinctively avoid. And until then, I was letting that insight slip away instead of using it.

The Small Shift That Made AI Truly Helpful

Instead of moving on after choosing, I started pausing. I’d say: “This is the version I went with.”

Then I asked: “What does this choice tell you about how I like to communicate here?”

That question changed everything.

It helped me reflect on my own intuition and turn it into a usable framework. It started small, and patterns began to emerge. And the feedback began to feel consistent. I saw that I adjust my tone depending on why someone would show up. I value warmth over polish. I avoid language that feels performative. I want messages to feel grounded, not promotional.

Once I slowed the process down, I could see the differences more clearly, not just by audience, but by place.

A caption that felt right for a city community felt rushed in a mountain town. Nothing about the values changed. The message didn’t change. Only the tone did.

I had always made that adjustment instinctively. What changed was noticing when I did it so I could repeat it on purpose the next time.

These were instincts I already had. AI just helped me organize them into a framework I could return to again and again.

Intentional Communication Has Always Been a Chabad Value

The more I noticed this, the more it reminded me of how the Rebbe approached communication. One moment that stands out for me was the pink Kuntres for Chof Beis Shvat. The content spoke about women, their role, dignity, and strength, and the Rebbe specifically requested that it be printed in pink. Not as decoration. As a connection. Thoughtful attention to how the message would be received.

That sensitivity, to audience, context, and tone, is something we’ve always valued.

Why This Matters (Even If You Never Use AI)

This isn’t really about technology. 

Whether you’re creating content, leading a community, or planning programming, the question is always the same: Who is this for, and why would they show up?

AI helped me build a framework around that question that keeps me on target without flattening my voice.

The One Practice That Makes the Difference

Here’s the practice I keep returning to: After choosing a direction from all the suggestions, pause and ask: “What does this say about what I value here?”

Then let that insight guide the next decision.

The Takeaway

AI didn’t replace my intuition or teach me how to communicate. It gave me a way to reflect, organize, and stay aligned while keeping the work easier without making it generic. 

When used thoughtfully, AI doesn’t dilute your voice; it helps you protect it, across places, audiences, and moments that each deserve to feel seen.

Always remember, truly effective content isn’t generic, it’s Designed Exclusively for the people it needs to reach.

Rochie