Why This Jewish Day School Reel Works—and What It Says About the Kind of Education Parents Are Looking For
- Rochie Popack
- 14 minutes ago
- 2 min read
And what it says about the kind of school parents are looking for
We didn’t make this reel to show a fun classroom moment.
We aimed to challenge assumptions about Jewish day schools, understand what students experience in the classroom, and connect with the needs of today’s Jewish families.
In the clip, we flip the script on a typical classroom focused instruction to full-body movement—not as a break from learning, but as a way to deepen it.
Because here’s the truth: Most school content shows what happens.
But the content that connects? It shows how students feel while it’s happening.
This reel works because it captures that feeling.
Of being seen and supported by a teacher who’s truly present.
Of a classroom that understands kids—and meets them where they are.
That’s what makes a school stand out.
It’s what parents are quietly scanning for when they scroll.
We’re not just looking to post content. We’re shaping perception.
The strongest differentiator isn’t what your school offers. It’s how your students experience it—and how that makes families feel.
If you're a school leader or marketer looking to connect more deeply with your audience, here’s a simple prompt you can use with any classroom photo to uncover the story beneath the surface:
"What does this moment feel like for the student—and what would a prospective parent need to understand to care about it?"
Ask yourself that, and suddenly you're not just posting a picture. You're sharing a value. You're shifting perception. You're making your school real to someone who doesn't know you yet.
This is where strong content begins.
And it's the kind of clarity that moves people, from curious to connected.
ChatGPT Prompt to create Jewish Day School Reel from Photos: “Make the Moment Matter”
I’m uploading photo(s) from our school. Most people seeing it won’t know the context, and some may hold outdated assumptions about what a Jewish day school is or how our program works.
Please help me write a caption or short-form story that:– Highlights what makes this moment feel different than what parents might expect– Shows what this says about our school’s values or educational approach. Gently challenges misconceptions or assumptions (without sounding defensive or salesy). Help a prospective parent emotionally connect with the experience a child is having.
Use a warm, emotionally intelligent tone. This should sound like a thoughtful educator or friend pulling back the curtain, not a marketing pitch. The goal is to help someone see the deeper story behind the photo and begin to rethink what Jewish education can look and feel like.
Our school focuses on: [e.g., joy in learning, strong academics, whole-child development, Jewish identity]
Here’s how to use the prompt: First, upload a photo(s) to Chat GPT, then copy + paste the prompt into ChatGPT. Use the result to caption your next post with meaning.
But don’t stop there: Read what ChatGPT gives you and ask yourself: Does this feel true to our school? Would a parent feel something reading this? Is it clear why this moment matters?
That’s the difference between using AI…and thinking like a marketer.
Content shouldn’t just fill space. It should build trust.
Comments