When Emotion Follows the Data: A School Marketing Lesson I Didn’t Expect

What a single stat taught me about how we tell our school’s story.

I almost always start with emotion.

That’s what makes school marketing connect when we tap into what parents are feeling and reflect the story they want for their child.

But this week, I did something different.

I came across a stat from Prizmah’s 2024 College Campus Impact Study:

81% of Jewish day school alumni say their Jewish identity is very important to them in college.

Numbers like these? They don’t just support your message—they prove it.

And without planning it, that number became the first line of a post. No soft opening. No emotional hook. Just the stat.

And then it clicked:

Sometimes the data is the emotion.

Because it tells us the story has already worked.

We don't need to convince anyone that Jewish identity matters.

This stat confirms it already does and thats the seeds planted by our Jewish Day School programs.

For school leaders:

If you're always leading with heart (like I do), don’t be afraid to ground your message in data.

It doesn’t replace the feeling.

It proves it.

Want the complete Prizmah study? You can find it here →Jewish Day School Alumni on Campus (Prizmah)