The Vision Before the Reality: What Shabbos Chazon Teaches Us About Marketing

In Jewish tradition, Shabbos Chazon is the Shabbos of vision—when, according to the Lubavitcher Rebbe, every Jew is shown the Third Beis HaMikdash, even if they can’t see it with their eyes.

The Marketing Vision:

Marketing is often like that. We cast visions that our audience can’t yet see. We build campaigns, messages, and brands around values, promises, and futures that aren’t visible—but are entirely real.

Sometimes, you're the only one who sees it clearly… yet you keep showing up, sharing, building.

Because real vision doesn’t wait for the applause. It speaks to purpose.

It keeps showing up, even before the results.

The message of this Shabbos is more than inspiration.

This week’s message is more than inspirational—it’s strategic.

If you're leading with heart and clarity, don’t wait for “results” to validate your work.

Vision comes first. Reality follows if we keep showing up.

So if your latest post didn’t go viral, or your launch was quiet, don’t give up.

Stay rooted in the message. Stay aligned with your why.

Because just like Shabbos Chazon reminds us, the vision may be invisible, but that doesn’t make it any less real.

May it become the reality we pray for!

Shabbos Candlelighting Canva – Shabbos Chazon / Tisha B’Av Edition

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