The Post That Didn’t Land—and Why I’m Grateful

Sometimes we put our heart into a message…And it misses.

It’s easy to share the wins. But it’s the misfires —the ones that sting a little—that often sharpen our strategy and clarify our purpose. This week, I’m reflecting on what didn’t work—and why I’m grateful for it.

No comments. No clicks.

Worse—no connection.

But Parshas Matot-Massei reminds us: the value isn’t only in what lands. It’s in the journey.

The Torah lists 42 stops the Jews made in the desert.

But it doesn’t call them stops. It calls them journeys.

Even the hard ones. Even the quiet ones.

Because each one brought them closer to where they were meant to be.

And maybe our “off” posts—the ones that don’t go viral or inspire inbox replies—are just like that too. They teach us what doesn’t work. They show us what still matters to us, even when it doesn’t resonate. They give us clarity for next time.

Marketing is not just about getting it right. It’s about walking the path, listening, adjusting, and trying again.

So if this week’s post didn’t soar?

Good. It's one of the 42.

And you’re still on the way.

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