The Pizza Slice Strategy: Turning Transactions into Connections

In the scheme of Jewish communal life, a pizza lunch feels small. Often, it’s just a "receipt"—proof that the kids were fed and the boxes were recycled.

But as a strategist, I look for the 3-Point Story Check in the places everyone else ignores. If you can’t find the heart in a slice of pizza, you’ll struggle to find it in a gala.

When we tell the story of our work, we need to move past "we did a thing" and look for the triangle.

Use this framework to ensure every story you share matters:

1. The Individual (The "Un-fakeable Heart")

Did we see the one person? Don't just show a crowd of kids. Show the specific care for the child with the allergy, or the quiet smile of a student who finally felt included.

The Check: Is there a human face and a specific emotion?

2. The Organization (The Structure and Safety)

This is the "crust" that holds it all together. It’s the logistics, the care, and the "why" behind the event. It’s the unspoken promise that the organization is reliable and intentional.

The Check: Does this show our competence and our values in action?

3. The Community (The Invitation to Belong)

A slice of pizza is an invitation to a shared table. The story should remind your audience that a seat is reserved for them here.

The Check: Does this story make the reader feel like they belong to something bigger?

The Takeaway: Stop hunting for "big" moments to prove your value. Start using a framework that makes the "small" moments matter.

When we design for the Triangle, we turn a simple transaction into a lasting connection.