Posting the Challah Isn't Enough:

The Key To Making Your Content Matter

It's Shlissel Challah week. Your feed is probably full of braided dough and oven shots. Maybe you even joined in with a sweet post: "Our 4th graders made challah today!"

This Shlissel Challah photo is beautiful—but it’s the story behind it that holds the real key. Connection doesn’t come from the picture itself. It comes from what you choose to share about it.

But here’s the thing: that’s not a post. It’s a calendar entry.

The real question is: why did it matter?

If you’re a marketer or director, this moment is a golden opportunity—not just to post what happened, but to tell a story that sticks. Behind every sticky hands-on activity is the heartbeat of your community’s values. And when you capture that, people don’t just scroll past—they feel something.

And isn’t that the key?

So what’s missing from most posts?

1. The Emotional Anchor

People may care that challah was made, but they care more that they felt joy, tradition, and a sense of connection. They care that in that flour-covered moment, something timeless was passed on.

2. The Bigger Picture

Did your post show how this aligns with your community’s mission? The values you stand for? The kind of school graduates you hope to shape? If not, it may have looked cute, but it didn’t land.

3. The Voice of the Community

What did a person feel walking into the room? What did a student say while shaping their challah? Those quotes, that reflection—that’s where the magic lives.

Here’s how to level up your post:

1. Pair the photo with a line that goes deeper than the activity itself—something like: "There was laughter in the room, but what mattered most was the moment they felt part of something bigger than themselves."

2. Ask a parent: "What did this moment mean to you?" Then quote them.

3. Ask yourself: "If someone who had never heard of us saw this post—challah or not—what would they walk away feeling about us?"

Today is the perfect day to shift the way we post.

Because every post is a chance to connect.

Not just with your current families.

But with those still deciding where they belong.

This Shlissel week, use your content to turn the key.

And start by sharing what matters.