Marketing Myth: More Posts = More Interest. (Not True!)

You’re posting. A lot.

You’re trying to stay active, keep your school top of mind, and reach more parents.

But nothing is happening. No engagement. No new interest. Just the same cycle of effort with no visible results. It feels frustrating—like you’re shouting into the void, wondering if anyone is even paying attention.

And you start to wonder… Should we be posting even more?

More posts won't get you noticed: Better content will.

Here’s the truth: More posts don’t mean more interest.

Many schools believe that parents will start engaging if they post more frequently.

Posting more often creates more noise, leads to faster burnout, and still doesn’t build real connections. Imagine a parent scrolling through their feed, bombarded with multiple posts from the same school in one day—eventually, they start tuning it out, just like ads that pop up too often. Instead of drawing them in, excessive posting can make your school feel like background noise rather than a meaningful presence.

What Actually Works?

Instead of focusing on how often you post, focus on how meaningful your posts are.

• Tell more stories. Parents don’t just want reminders and announcements. They want moments that make them feel something. Show the connection between teachers and students, the pride of a child mastering something new, or the warmth of the school community.

• Quality over quantity. One strong post that connects will have more impact than five random ones. A meaningful story, an impactful moment, or a thought-provoking question will stick with parents longer than a string of “We’re now enrolling!” graphics.

• Make it about them. Shift from “We have great teachers” to “Imagine your child feeling supported every day.” Parents need to see themselves in your content, not just be told facts about your school.

The Bottom Line

More posts won’t get more engagement.More meaningful posts will.

Before you post again, ask yourself: Does this help parents connect with our school? A post filled with enrollment dates and deadlines might get seen, but a story about a parent who found a home at your school will be remembered. Instead of "Now enrolling for 2025!" try "Meet Sarah, a new parent who shared how this school made her family feel welcomed from day one."

The difference? One informs, and the other resonates.

Shift your focus to creating content that highlights your school's uniqueness, showcases the value of joining your community, and helps parents see themselves as part of your story. Your content should help them see how your school aligns with their values, meets their child's needs, and offers a supportive community where they will thrive.