Don’t Ask AI to Write Your Caption. Ask It This Instead.

You care deeply about what you do.

Whether you're leading a Jewish day school, running a nonprofit, or showing up every day to make an impact, there's heart behind your work. You see the spark in your students, the meaning in your mission, and the quiet power in every small success.

This blog isn’t about creating more content.  It’s about making your message feel like your mission

So why is it that when it’s time to post on social media, your content sometimes feels… off?

It’s not your fault. Most tools, including AI, are designed to generate more, faster.

But you're not here to crank out content. You're here to share something real.

So instead of using AI to write your caption, try using it to reflect on your caption.

This shift might be the most important thing you do to bring your message back to what matters.

5 Questions to Bring Your Content Back to Its Purpose

These questions came from honest conversations with Jewish educators, nonprofit leaders, and organizational storytellers. The goal isn't perfection—it’s connection.

1. Does this post sound like something we care about, or just something we did?

Your audience doesn’t just want the update. They want to feel your why—the heart behind the highlight.

2. Are we showing the heart of the work, or just the schedule?

Events matter. Calendars are useful.

But emotion is what people carry with them.

If your post doesn’t say why it mattered, it may get missed.

3. Could someone who’s never met us feel what we’re about from this post?

This is your everyday, but it’s their first impression.

Don’t assume people know who you are. Let your values lead the message.

4. Are we posting to fill a feed, or to connect with someone who needs this message?

Your work is the heart of your programs. Your audience can tell when your content is too.

5. What if this post helped people feel what we feel when we do this work?

That spark. That sense of purpose. That Jewish pride.

When your post carries that, it resonates.

Flip the Script: Use AI as a Mirror, Not a Creator

You don’t need AI to generate your voice.

You already have that.

However, you can use AI to help you check if your message aligns with the values you’re rooted in.

Try this ChatGPT prompt next time you write a post:

“Can you tell me if this post reflects our programs values, conveys our purpose clearly, and helps someone feel what we feel when we do this work? What might be missing emotionally or strategically? Do you have any questions for me about my work to make sure the post really gets to the the heart of why we do what we do?”

Let AI hold up the mirror. Let you lead the message.

You already have the passion, the story, the mission.

Your content should reflect that.

When you reconnect your posts to your purpose, people don’t just notice.

They remember.

And more importantly, they trust.