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The Power of Email as a Tool for Engagement
Have you ever opened an email that immediately made you feel ready to take action, contribute, or join a cause? There's a powerful...
Rochie Popack
Jul 17, 20241 min read


Proactively Clear Doubts with an Effective FAQ Section
Think of your FAQ page as the warm welcome that greets every visitor. It's where you anticipate their needs and answer their questions...
Rochie Popack
Jul 16, 20241 min read


Humanize AI-Generated Content
So, you're using AI to churn your content quickly—smart move! But here’s the thing: AI's great at getting drafts done fast, but it...
Rochie Popack
Jul 15, 20241 min read


Leverage the Power of the P.S. in Email Marketing
The P.S. section of an email is crucial as it occupies prime real estate in the digital communication realm. This section serves as a...
Rochie Popack
Jul 11, 20241 min read


Optimize Engagement with Timely Call to Actions
Maximize Immediate Responses with Timely Calls to Action: Effective marketing is not just about what you say but when you say it. For...
Rochie Popack
Jul 10, 20241 min read


Enhance Community Engagement with Visual Storytelling
Jewish organizations can significantly benefit from showcasing the impact of their programs through vivid stories and testimonials in...
Rochie Popack
Jul 9, 20241 min read


Becoming the Shiny Object: How to Stand Out and Attract Attention
I took over 4,900 steps during my morning walk, covering over 2 miles on the pavement. Yet, it wasn't the distance or the number of steps...
Rochie Popack
Jul 3, 20242 min read


The Power of Happy Ambassadors: Growing Our Organizations
Why does it seem like the duck population at our local lake keeps growing each year? Ducks find happiness in environments that meet their...
Rochie Popack
Jul 2, 20242 min read


The Heartbeat of Our Community: Embracing Our Why
Why We Exist: A Shared Purpose Have you considered why your community is so passionate and dedicated? The shared values, rich traditions,...
Rochie Popack
Jun 30, 20242 min read


Could AI Be the Answer to True Strategic Planning in Jewish Day Schools?
Every family that walks through our doors leaves a legacy—a treasure trove of experiences and insights. The stories they share and the...
Rochie Popack
Jun 27, 20242 min read


Every GoodBye Holds a Lesson: Farewells Enhance the Learning and Community of Jewish Day Schools
Embracing Every Farewell As the school year concludes with a vibrant mix of joy and poignant farewells, each goodbye carries a story—a...
Rochie Popack
Jun 24, 20242 min read


How AI Helps Me Work Smarter, Not Harder
You can surely relate if you've ever created a flyer to promote an event. A client asked me to design a flyer for their upcoming summer...
Rochie Popack
Jun 9, 20245 min read


Embracing AI: The Secret to Effective Collaboration
As someone who often works solo, I’ve always juggled multiple roles, from ideation to design to execution. Critiquing my work or asking...
Rochie Popack
Jun 7, 20243 min read


School Marketers: Elevate Your Engagement Strategy
When parents see this vibrant atmosphere, they’ll want their children to be a part of it.
Rochie Popack
May 19, 20241 min read


Capturing Success Through Joyful Student Moments
As a former teacher and now a school marketer, I've experienced firsthand the power of students' smiles and authentic moments. Those...
Rochie Popack
May 9, 20242 min read


Unfolding Potential: The Unseen Journey of Student Growth in Education
As the morning sun peeks through the classroom windows, casting a warm glow over rows of eager faces, there sits a sweet and shy boy; his...
Rochie Popack
Apr 10, 20244 min read


Unmasking Joy: Reliving the Best Purim Celebrations
Diving into our family's costume box in preparation for Purim is like opening a storybook of past Purim parades at the Hebrew Academy. My...
Rochie Popack
Mar 19, 20242 min read


Crafting Unity: The Symphony of a Community-Built Playlist
Something about the song "Forever One" by Avrohom Fried always sweeps me back to the warmth of childhood evenings spent with my siblings,...
Rochie Popack
Mar 18, 20243 min read


And I Took the Road Less Traveled
Each morning, as the city awakes, its inhabitants, from the baristas to the bus drivers, partake in a ritual as precise and necessary as...
Rochie Popack
Mar 6, 20243 min read


Authenticity in Focus: Marketing the Magic of the Mundane
In a world where classrooms hum with the familiar tune of learning, where the flash of a camera often captures the expected, a deeper...
Rochie Popack
Feb 27, 20243 min read
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