In the lead-up to Shavuot, every community organization is facing the same challenge: Noise. We know the "Leads" that work. We're serving the #1 crowd-pleaser: the ice cream sundae bar. We're giving out the trendiest "incentive" toys of 2026: the NeeDoh Ice Cream squeeze toys. But here is the hard truth: Having the best treats and the trendiest toys does not guarantee you will get noticed. If you post a single flyer, no matter how beautiful, you are essentially whispering in

We’ve all been there. You feel your school or program needs to "show up more" on social media. The suggestion? "Just take a picture of a kid doing a hard math problem and post it." But here is the reality: In a world of infinite scrolling, a photo of a kid doing a math problem is invisible. You swipe past it in less than a heartbeat, like the dozen other similar images you've seen today. It’s "scroll meat." Yesterday, I spent thirty minutes on a single photo of a first grader